Daniel Birnbaum, new CEO of Soda Club, has taken charge of a company with significant market penetration, brand equity, and earnings in certain European marketplaces.
The company is also inundated with aggressive relationships with leading distributors. He has to decide the best way to turn the scenario around and create opportunity out of catastrophe.
Putting Sparkle into Soda-Club's European Partnerships Case Study Solution
PUBLICATION DATE: March 20, 2009 PRODUCT #: 809124-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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