Uralkali, the giant Russian potash company, determined to quit export sales during the Belarusian Potash Company - an export cartel it had formed with Belaruskali.
Uralkali planned to increase potash production and export it independently through its trading company. This move threatened to reduce global potash costs by up to 25 per cent. Instantly, the stock prices of important potash companies around the world plummeted.
This set of three instances looks at the possible competitive strategies of three key players in the business: PotashCorp, the firm together with the world's biggest potash reserves; Agrium, a firm in the mid of a big potash mine expansion; and BHP Billiton, the planet's biggest mining company planning huge potash mine development. See B case 9B14M031B and C case 9B14M031C.
Punch Up In the Potash Industry (A) Agrium Inc. - The Fertilizer Hits the Fan Case Study Solution
PUBLICATION DATE: April 15, 2014 PRODUCT #: W14107-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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