Glenmark Generics Inc.: Launch @ Risk Harvard Case Solution & Analysis

EVP of Glenmark Generics Inc., the subsidiary company of an Indian generic manufacturer, is considering his alternative on whether or not to proceed with  Launch @ Risk in the U.S. marketplace. Defined as a "threat taken by a generic company when it places a product available on the market before concluding excellent patent litigations against it," Launch @ Risk is a widely acknowledged route to obtain an entry into the world's biggest and most lucrative pharmaceutical marketplace. Glenmark Generics has just got hold of permission from  FDA to bring in market a cheaper generic version of the drug but the FDA permission has been challenged in the US Federal Court. While awaiting the court's opinion, the EVP must appraise his company’s choices and decide whether to carry on, in the interim, with the product launch.

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Glenmark Generics Inc.: Launch @ Risk

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