Describes the "software" of the company, which has been through several evolutions - from consultancy to application service provider (ASP). The firm has received significant funding to continue the enterprise ASP model, but it did not work, at least the time it ends. The company faces a choice: to continue its current business model ASP, increasing its rate of combustion to convert the licensed software models or reduce its burn rate to offer a customized version of ASP product.
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by Richard G. Hamermesh, Michael J. Roberts, Taz Pirmohamed Source: Harvard Business School 21 pages. Publication Date: January 15, 2002. Prod. #: 802110-PDF-ENG
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