This note illustrate current debates concerning prescription drug safety, managerial challenges associated with pharmaceutical product testing, and the history and regulation of clinical trials. Since clinical testing consumes up to 70 percent of a drug's entire development costs, and takes between five and seven years, biotechnology and pharmaceutical leaders should understand clinical trial direction.
Likewise, with a growing assortment of new product introductions demanding pre-market testing, analysts and managers in several business sectors will benefit from perceptive clinical trial.
PUBLICATION DATE: November 24, 2008 PRODUCT #: 709033-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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