Product Development at OPOWER Harvard Case Solution & Analysis

OPOWER, run software that helps utilities to engage their customers in such a way as to reduce energy consumption have increased rapidly. The new head of product management systems have been developed to address the point of constant tension: whether to build custom functions in response to new customers, even if the user functions entails deviation from expensive product roadmap OPOWER author. The system provides the sales amount of tokens you can "spend" every year in engineering work to create custom functions - increasing the chances of signing contracts with new clients. In December 2010, a request for proposal from a very large utility will put the sign of the test, because the customer requires custom functions that would be extremely damaging to development. "Hide
by Thomas R. Eisenmann, Rob Go Source: Harvard Business School 19 pages. Publication Date: February 22, 2011. Prod. #: 811075-PDF-ENG

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