Procter & Gamble: The Wal-Mart Partnership A Harvard Case Solution & Analysis

In early 1994, Kimberly-Clark has agreed to manufacture private label training pants Wal-Mart under the "Atta-Boy!" and "Atta-Girl!" labels. To put this in perspective the decision, the case describes a battle with Procter & Gamble Kimberly-Clark for a market share in disposable diapers market. The case also describes the adoption of Procter & Gamble, value pricing, as well as the introduction of the Wal-Mart store premium brands. Students should use this information to answer three questions: (1) Procter & Gamble as a response to the introduction of Huggies Supreme with fasteners Velcro? (2) What should Procter & Gamble do with Luvs diapers that have been moved to private brands with a 16% price reduction May 1993? (3) How Procter & Gamble respond to solutions Wal-Mart to sell its own brand of diapers company Kimberly-Clark? "Hide
by Mark Parry, Yoshinobu Sato Source: Darden School of Business 21 pages. Publication Date: May 23, 1995. Prod. #: UV2850-PDF-ENG

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