1- Should Alon Plan on introducing Insight at open world 2000? Why or Why not?
Alon should go with introducing the Insight at the Open world platform 2000, which is 14 months away.The company should do so, to capitalize the marketopportunity before the competing and develop a blue ocean strategy in the market. This will allow the companyto frame the market forces in its favorwithno threat of competition. Also it will allow the companyto setthe pricing strategy first and le other to follow, giving it the competitive advantage and the strong base of value propositionin the market(W. Chan Kim, 2004). However, if the company delays the launch of the product, it may give the competitorscancel launch the product before Precise and hence may drive away the attractiveness of the project. In addition, even if the competitionslaunch with the company in next open World platform, it may create a rigorouscompetition for the project to get selected.Also allowing the competitions ample amount of time to alleviate the product design and offerings. Hence it is better to launch the idea and basicproto-type of the product in coming Open world 2000 platform and develop a revealing footprint on the market.(monetegomy, 2001)
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2- What should precise sales strategy be for Insight? Should they launch a separate sales force for the new product, or sell it through their existing sales force? How good is their current sales force?
By analyzing the current state of the company and the performance of thesalesteam, it is better to launch the product by using the different team.Thisisbecause since the existing team is offering the other product I the market, the mix of offering two product by the teammighthurt the profitsgenerated through each product and also effect the overall sales margins.Also, it may exhaust the customer in understanding what actually the saleperson is selling to him, hence may damage the sales base in the market.However, by developing a separate team, under the same parent company name, will allow the companyto develop separate sales lines which will keep the balance between the two product salesperformance, also along with the clear market positioning and value proposition developed in the customer mind.
Apart from this, it is determinedthat the salesperformanceof the sales reps is quite high. It is depicted through the commission theymake through thesaleswhich usually reaches to $30000 in a month.Though the sales pitching time is long from 6-12 months, however, the sales are closed at theendof theperiod.............
1- Should Alon Plan on introducing Insight at open world 2000? Why or Why not?
Alon should go with introducing the Insight at the Open world platform 2000, which is 14 months away.The company should do so, to capitalize the marketopportunity before the competing and develop a blue ocean strategy in the market. This will allow the companyto frame the market forces in its favorwithno threat of competition. Also it will allow the companyto setthe pricing strategy first and le other to follow, giving it the competitive advantage and the strong base of value propositionin the market(W. Chan Kim, 2004). However, if the company delays the launch of the product, it may give the competitorscancel launch the product before Precise and hence may drive away the attractiveness of the project. In addition, even if the competitionslaunch with the company in next open World platform, it may create a rigorouscompetition for the project to get selected.Also allowing the competitions ample amount of time to alleviate the product design and offerings. Hence it is better to launch the idea and basicproto-type of the product in coming Open world 2000 platform and develop a revealing footprint on the market.(monetegomy, 2001)
2- What should precise sales strategy be for Insight? Should they launch a separate sales force for the new product, or sell it through their existing sales force? How good is their current sales force?
By analyzing the current state of the company and the performance of thesalesteam, it is better to launch the product by using the different team.Thisisbecause since the existing team is offering the other product I the market, the mix of offering two product by the teammighthurt the profitsgenerated through each product and also effect the overall sales margins.Also, it may exhaust the customer in understanding what actually the saleperson is selling to him, hence may damage the sales base in the market.However, by developing a separate team, under the same parent company name, will allow the companyto develop separate sales lines which will keep the balance between the two product salesperformance, also along with the clear market positioning and value proposition developed in the customer mind.
Apart from this, it is determinedthat the salesperformanceof the sales reps is quite high. It is depicted through the commission theymake through thesaleswhich usually reaches to $30000 in a month.Though the sales pitching time is long from 6-12 months, however, the sales are closed at theendof theperiod.
1- Should Alon Plan on introducing Insight at open world 2000? Why or Why not?
Alon should go with introducing the Insight at the Open world platform 2000, which is 14 months away.The company should do so, to capitalize the marketopportunity before the competing and develop a blue ocean strategy in the market. This will allow the companyto frame the market forces in its favorwithno threat of competition. Also it will allow the companyto setthe pricing strategy first and le other to follow, giving it the competitive advantage and the strong base of value propositionin the market(W. Chan Kim, 2004). However, if the company delays the launch of the product, it may give the competitorscancel launch the product before Precise and hence may drive away the attractiveness of the project. In addition, even if the competitionslaunch with the company in next open World platform, it may create a rigorouscompetition for the project to get selected.Also allowing the competitions ample amount of time to alleviate the product design and offerings. Hence it is better to launch the idea and basicproto-type of the product in coming Open world 2000 platform and develop a revealing footprint on the market.(monetegomy, 2001)
2- What should precise sales strategy be for Insight? Should they launch a separate sales force for the new product, or sell it through their existing sales force? How good is their current sales force?
By analyzing the current state of the company and the performance of thesalesteam, it is better to launch the product by using the different team.Thisisbecause since the existing team is offering the other product I the market, the mix of offering two product by the teammighthurt the profitsgenerated through each product and also effect the overall sales margins.Also, it may exhaust the customer in understanding what actually the saleperson is selling to him, hence may damage the sales base in the market.However, by developing a separate team, under the same parent company name, will allow the companyto develop separate sales lines which will keep the balance between the two product salesperformance, also along with the clear market positioning and value proposition developed in the customer mind.
Apart from this, it is determinedthat the salesperformanceof the sales reps is quite high. It is depicted through the commission theymake through thesaleswhich usually reaches to $30000 in a month.Though the sales pitching time is long from 6-12 months, however, the sales are closed at theendof theperiod.
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