The year 1992 had been utmost successful for Banc One placing it first amid the 25 largest banks in United States. It had achieved this stellar record by means of a strategy of nuts-and-bolts banking that contained focusing on serving retail and middle -market customers throughout community banks, investing in technology that shaped competitive reward and treating bank acquisition as an ongoing line of trade. The recently appointed chairman of Diversified Services at Banc One is responsible for products in the nonbanking areas of asset management, insurance, leasing, consumer finance, securities and mortgage. However the growth of the Diversified Services has fueled dread the fundamental values on which the bank's success had been developed were transforming.
In this context, the chairman is charged with getting the presidents of the affiliate banks to adopt his nontraditional banking products into their local banks to enlist them in a strategic partnership with Diversified Services.
PUBLICATION DATE: January 25, 2012 PRODUCT #: UV5190-PDF-ENG
This is just an excerpt. This case is about COMMUNICATION
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