In 2003, PNC Financial has focused its corporate citizenship and philanthropic resources for the decade, $ 100 million investment in early childhood education called PNC Grow Up Great. The case traces the emergence of Grow Up Great, as it was designed and implemented in the PNC, and some of the key challenges and successes of the program during its first 5 years of operation. The key elements of the case process through which PNC has decided to focus on the Grow Up Great, a signature program, and the program has been designed to provide an extensive volunteering opportunities for employees. The case also explores how the PNC leadership is engaged in extensive advocacy on the issue of early childhood education. Branding and marketing issues related to the Grow Up Great and how it fits into the organizational structure of the PNS are also highlighted in the case. "Hide
by Christopher Marquis, V. Kasturi Rangan, Alison Comings Source: Harvard Business School 27 pages. Publication Date: March 19, 2009. Prod. #: 409108-PDF-ENG
Related Case Solutions & Analyses:
Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by Professor John Quelch Video Supplement (DVD)
Sell Yourself
Friendly Fenway Program: The Value of Experience Enhancement
HCL Beanstalk: All In-One Desktop Relaunch
Balancing the Power Equation: Suzlon Energy Limited
Spartech Corporation
Futbol Club Barcelona
Boeing 737 Manufacturing Footprint: The Wichita Decision
Learning Launches: Growth Results from Experimental Learning
Taj Hotels, Resorts and Palaces
