Piaggio, Vespa motor scooter manufacturer, is facing a decision on whether to outsource the production of the new engine. Judgment stated in uncertainty about achievable sales volume for the engine, especially in new and less expensive competing products are gaining popularity. The case provides an overview of the competitive style of each of the major manufacturers and allows discussion of the main features of these competitors. In case describes what happens in the market and Piaggio, after the company built the engine. "Hide
by Jeanne M. Liedtka, Emily Jean Gibbons, Pablo Ciano Source: Darden School of Business 14 pages. Publication Date: August 17, 2000. Prod. #: UV1607-PDF-ENG
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