Philip Morris U.S.A.: The 2003 Wholesale Price Promotion Harvard Case Solution & Analysis

In January 2003, Philip Morris USA has announced the promotion of wholesale price of $ 0.65 for a pack of cigarettes Marlboro. As a result, in the first quarter, the company supplies cigarettes in the U.S. fell by 16.1% compared to the first quarter of 2002. Compared with the fourth quarter of 2002, but the share of Philip Morris in industrial supplies increased from 48.3% to 49.7%. Several important decisions must be made. If assistance be extended? If progress to replace a steady decline in wholesale prices? If the prices of discount brands of the company be changed in any way? "Hide
by Mark Parry, Yoshinobu Sato Source: Darden School of Business 12 pages. Publication Date: January 27, 2005. Prod. #: UV2960-PDF-ENG

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Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

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