Describes the pharmaceutical industry in the 1990s, with an emphasis on mergers of American manufacturers and prescription benefit managers (PBMs). PBMs are distributors of unprecedented access to information about the patient and physician characteristics. Students have the opportunity to review the merger transaction with value engineering. "Hide
by Anita M. McGahan, Greg Keller, John F. McGuire Source: Harvard Business School 21 pages. Publication Date: 01 Oct 1995. Prod. #: 796058-PDF-ENG
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