PCCW now Harvard Case Solution & Analysis

In 2007, PCCW was to formulate a growth strategy for its successful NOW TV platform and its implementation of the four games outside Hong Kong. Established in September 2003, PCCW (the largest telecommunications operator in Hong Kong), and now the TV was quickly became the most successful commercial deployments worldwide IPTV. At the end of June 2007 the service has been installed customer base of almost 820 000 and offered a choice of 143 TV channels, 71 of which were exceptional. However, the opportunities for growth were initially limited in Hong Kong (7 million), which meant, PCCW had to find ways to expand its messaging platform or try to license parts internationally. "Hide
by Andrew Hadjiu, Waishun Lo Source: Harvard Business School 20 pages. Publication Date: July 10, 2008. Prod. #: 709405-PDF-ENG

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