Raymond Mushroom Corp. Harvard Case Solution & Analysis

In April 1984, Deborah Raymond, president of the Mushroom Raymond had to decide whether to raise prices on Raymond canned mushrooms in conjunction with advertising advertising programs create consumer preferences. "Hide
by Benson P. Shapiro, Julia Stiffler Source: Harvard Business School 14 pages. Publication Date: May 24, 1984. Prod. #: 584093-PDF-ENG

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