Panasonic Europe (B): Building A New Competitive Platform Harvard Case Solution & Analysis

IMD-3-1558 © 2005
Pucik, Vladimir; Pahwa, Atul

The extreme method of moving production capability from West to East had actually been achieved efficiently. By early 2005; almost 60 % of the 9, 000 production tasks in Europe were found in the CEE area - some moved from the factories in Western Europe; some newly produced - with Slovakia and the Czech Republic varying Germany and the UK as the noteworthy production centers for Panasonic in Europe.
Panasonic Europe (B) Building A New Competitive Platform Case Solution

The expense pressures had actually reduced; a minimum of momentarily; client requirements on quality and shipment remained to be fulfilled; and although immeasurable tasks had actually been removed in the West; the production proficiency transfer was well en route. The B case discusses how this was achieved.

Subjects: Outsourcing; Sourcing; Manufacturing; Consumer electronics; Eastern Europe; Emerging markets
Settings: Europe; Consumer electronics; High tech; Large (multi-billion dollar worldwide -- $68B); March 2000 - May 2005

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