Orion: Building A Home Market In China Harvard Case Solution & Analysis

IMD-6-0300 © 2007
Cordon; Carlos; Niou; Ward

In a key period of its growth Orion China was in October 2006. Its managing director; Thomas Tam; had strategies by assembling a strong home market in China to support expansion in the rest of the world to develop Orion. A selection had been made to decouple Orion’s making operations from its branded business.
Orion Building A Home Market In China Case Study Solution

New market mechanisms were implemented to provide more alternatives for furnishing products to the branded company; although the two parts would work together. The query in Thomas’s mind was: How will this impact Orion’s operation around the earth and especially in China? Would this be the appropriate course to make Orion the international leader in the electronics industry?

Subjects: Supply chain management; Manufacturing; Production and operations management; China
Settings: China; Electronics; 2006

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