Big Beer: Inbev Vs. Anheuser Busch Harvard Case Solution & Analysis

IMD-1-0291 © 2010
Fernandes, Nuno; Santos, Patricia

This merger case places face to face a team of negotiators representing InBev and another representing Anheuser Busch (AB). These teams have to negotiate on a possible acquisition of AB. Therefore, this case is much more comprehensive than just an exercise in valuation or finance.

Learning objectives: Participants will be challenged by this case on negotiation techniques, tactical analysis, working with a team, working “against” a team, present a deal in public and many other things.

Subjects: M&A; Mergers; Emerging markets; Food & Beverages; Valuation; Synergies

Settings: Europe; US; China; Brazil ; Beer; Distribution; Beverages; Large; 2008

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