Orlando International Airport: Landing International Airline Business Harvard Case Solution & Analysis

Each year, more than 35 million passengers were serviced by Orlando International Airport. Many were brought to Orlando, Florida, for pleasure, vacations and tourism, as the region was home to a number of the most popular theme parks in America.

Orlando International Airport Landing International Airline Business Case Solution

The airport needed to continue to enlarge its services to new areas and nations and to bring new airlines. Info was assembled by local business people on the development of traveling between Orlando and other areas, underserved markets, and cost and time economies. The challenge was how to utilize the data to decide on which businesses and nations to focus on to attract new business. Jennifer Dugosh, Meredith Lohwasser and writers Ilan Alon are affiliated with Rollins College.

PUBLICATION DATE: July 31, 2013 PRODUCT #: W13320-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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