Driven by recent socio-economic developments, most of the secondary businesses are increasingly facilitating their business models along with two measurements. Apart from vertically integrating the whole merchandise life cycle, traditionally divided endeavors are re-allocated into new types of horizontal stakeholder collaborations. Including these two dimensions, this article develops a framework of nine business model archetypes that capture the increasing openness of business models towards consumers in the emerging closed loop value chain.
It shows their wide-ranging applicability in different industries and derives important managerial implications for firm-consumer relationships, the relevance of consumer communities, new product development actions, and the sustainability of business models.
PUBLICATION DATE: May 09, 2016 PRODUCT #: CMR622-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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