Orient Overseas Container Line Harvard Case Solution & Analysis

IMD-3-1933 © 2008
Lorange, Peter; Zhang, Lily

Emerged from financial obligation crisis in premature 1990s; Orient Overseas Container Line structured its diversfied companies to ponder on the core company. Its three-pillar method added to its quick development. It dealt with obstacle such as increasing expense; enhancing issues about environment and security and scarcity of seafarers.

Subjects: Shipping; Strategy; Competitive advantage; General management
Settings: Hong Kong; China; Shipping; 84 container ships in 2007; World's 10th largest container line company; 1985-2008

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