Orexigen: Valuing Contrave Harvard Case Solution & Analysis

Orexigen: Valuing Contrave Case Solution

At the exact same time, a much bigger pharmaceutical business was thinking about getting Orexigen. Due to the fact that the choice to get would eventually be a monetary one, the task group from the big business needed to finish an evaluation for Orexigen's just substantial item in its pipeline, Contrave. Exactly what was the brand-new item really worth?

In January 2013, little biotechnology company Orexigen remained in the lasts of screening Contrave, an appealing brand-new pharmaceutical item for the therapy of weight problems. At the time, Orexigen got no items in the market place, so all of its chances of monetary success relaxed on this brand-new treatment. Contrave had actually shown to be extremely reliable in medical tests, and Orexigen managers were positive it would get FDA approval.


This is just an excerpt. This case is about SALES & MARKETING

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Orexigen: Valuing Contrave

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