Option Overload: How to Deal with Choice Complexity Harvard Case Solution & Analysis

In most Western societies, the concept of choice - and the possibility of its implementation - is regarded as fundamental to people's sense of independence and well-being. As a result of this choice is a good way of thinking, the number of proposals in a broad range of products and service providers has increased significantly over time. For example, compared with just 10 years ago, the range of products available in the usual North American supermarket has increased by 55 percent. The author describes five strategies for combating overchoice, including the organization and removing options and encouraging sign-based decision. " "Hide
by Dilip Soman Source: Rotman School of Management, 5 pages. Publication Date: September 1, 2010. Prod. #: ROT121-PDF-ENG

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