Description of the business model for the Internet market makers, firms that use the Internet to organize the market, providing participants with a virtual "place" to trade, rules governing their exchanges and infrastructure to support trade. First, it provides a definition of market solutions and presents different ways to classify the Internet market makers. He further describes how the Internet market makers create value for the market participants. He then examines the market economy decisions based on income and expense drivers, using both online and offline examples. Based on this analysis, the last section discusses the risks and potential gains in the online market makers from pursuing an aggressive growth strategy. Examines the value proposition offered by these companies and economic imperatives that they face. And, finally, aims to provide a basis for assessing the desirability of an aggressive growth strategy is reasonable for Internet market makers. "Hide
by Thomas R. Eisenmann, Christopher Hackett 28 pages. Publication Date: December 21, 2000. Prod. #: 801308-PDF-ENG
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