Medneo: Radiology as a service Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

It takes place in July 2010. Andre Glardon, which is the regional sales director for a major provider of health care products and the Levant region of the Balearic Islands, the income of an unpleasant visit to the client. Head of Administration of the Hospital de Gandia, one of its most important customers, just delayed about two magnetic resonance imaging, which makes it almost impossible for Andre to achieve his personal annual sales targets. External factors, such as health care reform, exploding healthcare costs, changes in purchasing behavior of hospitals and increasing economic pressures on hospitals, can cause a fundamental shift in the industry. Although it may cause serious issues concerning the existing business models, established players in the industry, that is, the major manufacturers of medical equipment, radiology centers and hospitals, it can also offer like-minded director of sales, the chance to benefit from these events. As though? Through the implementation of new business models to address these issues. Andre and two friends, a business idea, and was wondering whether they should bring this idea within their company or leave the company and start a business on their own. "Hide
by Martin Kupp, Katharina Lange Source: ESMT - European School of Management and Technology 14 pages. Publication Date: December 20, 2012. Prod. #: ES1331-PDF-ENG