Online Grocery Retailing: Building the Last Mile to the Customer Harvard Case Solution & Analysis

Online grocery trade, despite its unproven track record, has caused a significant amount of interest in the mid-2000. Although no online grocery store was able to develop a business model that consistently delivered profits and create value for the customer, several companies touting the value of proposals and execution models, which had hoped to overcome the problems facing the industry. Presents five companies with different models of performance: Streamline, Webvan, NetGrocer, Tesco Direct, and Le Shop. Problem readers to think about what online grocer creates the most value for customers and that the grocer will likely be able to overcome the problems of performance, ie, a last mile to the customer. "Hide
by Brian Rogers, Nirmalya Kumar Source: IMD 16 pages. Publication Date: January 1, 2000. Prod. #: IMD026-PDF-ENG

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Online Grocery Retailing: Building the Last Mile to the Customer

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