Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris Harvard Case Solution & Analysis

The case focuses on an advanced social media strategy by L'Oreal Paris to "listen" to consumers, then develop an item to satisfy the consumer needs along with marketing it.
Ombre, Tie Dye Splat Hair Trends or Fads Pull and Push Social Media Strategies at LOréal Paris Case Study Solution

In the first place the company collaborated with Google to trace emanating fashions and determine which would manage to sustain. When deciding how to place, name and start the item afterward it leveraged social media.

PUBLICATION DATE: June 23, 2014 PRODUCT #: INS676-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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