Of Orangutans and Chainsaws: Cargill Inc. Confronts the Rainforest Action Network Advocacy Harvard Case Solution & Analysis

Cargill, Inc, privately owned U.S. agribusiness company, was one of the largest sellers of palm oil in the world. Beginning in 2007, the company has focused on network Rainforest Action (RAS), nongovernmental organizations (NGOs), which played in the environment. RAS target Cargill, because the production of palm oil in countries such as Indonesia and Malaysia have destroyed rainforests. RAN pressure on clients Cargill, such as Nestle, to require palm oil is sustainable agriculture. Palm Oil industry monitoring body image called Roundtable on Sustainable Palm Oil (RSPO). September 2011 announcement of withdrawal from the RSPO Indonesia justified response from Cargill against strong protest RAN. General Director of Cargill had to devise a plan of action in response to the demands of Rana. "Hide
by Ram Subramanian Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: July 3, 2012. Prod. #: W12080-PDF-ENG

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Of Orangutans and Chainsaws: Cargill Inc. Confronts the Rainforest Action Network Advocacy

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