Frontier Adventure Racing: Pack Lightly Go Like Hell Never Give Up Harvard Case Solution & Analysis

Frontier Adventure Racing is a relatively young company, which is facing some significant financial issues. President, owner and organizer of the most famous series of Canada adventure races (Raid the North), a passionate and knowledgeable about the sport of adventure racing. In addition, as the captain of top adventure races in Canada, his profile lend credibility to your company and increased media coverage of his race. The company has excellent products, strong international reputation among adventure racers, and good name recognition in the field. Despite this, the company against some serious financial difficulties, making little or no profit for four consecutive years. Sports Network and the outer web of life offered two hours of television coverage for the next race and half of ad spots during the show, if Frontier Adventure Racing is ready to pay the costs of production. Such coverage will increase the visibility of the company, but where the company came up with funding? Already faced with the challenge of finding new sponsors, bill sponsorship, and the need for a TV production costs in excess of normal cash requirements, the president knows the situation is difficult at best, and is wondering what options are possible to him. "Hide
by Stewart Thornhill, Charlene Zietsma Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: March 12, 2002. Prod. #: 901M68-PDF-ENG

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