Ocean 42SS: Fishing Boat Harvard Case Solution & Analysis

An Ocean Yachts 42 Super Sport (42SS) in mint circumstance and loaded with the most recent in sportfishing accessories has been recorded for sale at a time when the market for this sort of gear is sluggish. The seller inherited the boat and the sportfishing charter company from his dad. However, after six months, sell the boat and the seller opted to close the doors.
Ocean 42SS Fishing Boat Case Study Solution

Ads are put in specialized magazines, but no concrete interest has materialized. The buyer is planning to begin his own saltwater fishing company in the Florida area. The 2006 Ocean 42SS is nearly perfect for the purchaser's objectives, although there are a few similar boats on the market that could meet the buyer.

PUBLICATION DATE: September 16, 2010 PRODUCT #: TB0233-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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