International Federation of Red Cross and Red Crescent Societies Harvard Case Solution & Analysis

Didier Cherpitel, director general of the International Federation of Red Cross and Red Crescent Societies (IFRC), is implementing a new strategy that will fundamentally change the role of its International Secretariat. The organization is in the early stages of implementation of the best practice tool called the National Society self-assessment and problem Cherpitel to move forward with the implementation of the tool, while ensuring that the International Secretariat shall take the necessary measures to strengthen the brand and image of the IFRC. "Hide
by John A. Quelch, Nathalie Laidler Source: Harvard Business School 38 pages. Publication Date: May 13, 2003. Prod. #: 503059-PDF-ENG

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