New Resource Bank was founded in San Francisco in 2006 to focus on environmental sustainability. The case illustrates the opportunities and challenges of the banking on the values and problems of the organization is determined by social and environmental obligations. The case also highlights the strength and potential of the interaction between social mission and shareholder value in the context of the crisis of 2008, taken for granted expectations and rules arising from a commercial bank charter, and different perspectives of banking regulation, founders, investors and other interested parties of the newly created bank. "Hide
by Christopher Marquis, John Almandoz Source: Harvard Business School 25 pages. Publication Date: September 13, 2011. Prod. #: 412060-PDF-ENG
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