For IPO Netflix on May 23, 2002, the company selected Merrill Lynch as underwriter of the lease. Basic parts of the posting of the team to follow to lead the company to a successful IPO in a difficult market. Covers the selection of insurers working with SEC, road shows, decisions on pricing, lock-up period and directed action, as well as issues related to the SEC-mandated quiet period and material disclosures. "Hide
by Chuck Holloway, John P. Morgridge, Alicia Seiger Source: Stanford Graduate School of Business 24 pages. Publication Date: June 15, 2003. Prod. #: E155-PDF-ENG
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