Nestlé: The Growing Retail Role Of Hard Discounters Like ALDI Harvard Case Solution & Analysis

IMD-5-0736 © 2008
Koschat, Martin; Ryans, Adrian; Sequeira, Stephanie

This case is used as part of a three case series designed to investigate the implications of the appearance of hard discounters in the retail channel. The show investigates the connection between hard discounters and conventional retailers on the one hand and manufacturers and hard discounters on the other hand.

Nestlé The Growing Retail Role Of Hard Discounters Like ALDI Case Study Solution

Featured corporations contain ALDI, Tesco (IMD-5-0737) and Nestlé (IMD-5- 0738). This case explores the business model of a hard discounter, specifically ALDI. Learning objectives: The case series is made to investigate producers too as the implications of the emergence of a low cost retailer for other retailers.

Subjects: Retailing; Channel relations; Discounters; Fast moving consumer goods; Pricing; Competition; Negotiation; Branding

Settings: International; Food; Retailing; Large; 2005

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Nestlé: The Growing Retail Role Of Hard Discounters Like ALDI

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