Nestlé S.A.: The Wellness Company Harvard Case Solution & Analysis

IMD-3-1666 © 2006
Killing; Peter; Buechel, Bettina

Peter Brabeck; CEO of Nestlé; exists to his board a 25-30 year vision that would place Nestlé as the world's very first "wellness" company.

This would embrace; to name a few things; moving into the over-the counter pharmaceutical company; the cosmetics company; and highlighting the dietary element of the existing food and drink companies. As a board member; how would you respond?

Subjects: Future Vision; CEO relation with board of directors
Settings: Global; Food and beverage; Large; 2000

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Nestlé S.A.: The Wellness Company

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