IMD-3-2259 © 2011
Sjoblom, Leif
The case goes over the difficulty of reaching emerging low-income customers in West Africa. Nestlé's Maggi, a brand name developed in West Africa more than 50 years earlier, offers an example of a distinct company design that targets such customers.
Nestle’s PPP Strategy (A) The Emerging Opportunity Of Maggi In West Africa Case Solution
The case goes over the sustainability of business design and to exactly what level it can be included other food. Knowing goals: To show an effective company design in reaching emerging customers at the bottom of the pyramid.
Subjects: Fast moving consumer goods; Africa; Bottom of the pyramid; Food distribution; Emerging markets
Settings: West Africa ; Food; Fast moving consumer goods
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