IMD-3-2203 © 2011
Chakravarthy, Bala; Coughlan, Sophie
NCC Construction Danmark A/S (NCC DK) was one of the leading construction business in Denmark. Through a challenging fiveyear duration, the business's CEO Torben Biilmann and his group had actually changed this loss-making business into an industry leader in earnings. The business now looked for development however without compromising earnings.
ncc case
solution" width="288" height="288" /> ncc case solutionNCC Construction Danmark (B) Transforming The Industry Case Study Solution
Matching this would be the business's excellent qualifications in sustainability and in virtual design construction (VDC), to assist the business customized its options to the specific requirements of its clients. In the procedure, the business would contribute to transforming the fragmented and ineffective Danish construction industry, while at the same time discovering brand-new and more rewarding development chances for itself. Knowing goals: In examining NCC DK's choice to take advantage of its abilities in virtual design construction to try to alter the guidelines of the online game for the whole Danish construction industry, individuals talk about the expenses and advantages of being a first-mover.
Subjects: Customer insight; Virtual design construction; Vertical alliances; Corporate transformation; Profitable growth; Cocreation; Industry transformation; Sustainability; Energy-efficiency
Settings: Denmark ; Construction ; DKK 2.4 billion in 2010 ; 2010
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