Natura Cosmeticos S.A. Harvard Case Solution & Analysis

Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosmeticos SA (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. Cosmetic company with a strong brand, strong growth in domestic and international markets and price premiums and margins, Natura was consistently rated as one of the most preferred places to work in Brazil. Its emphasis on social and environmental responsibility is a source of innovation, strong employee motivation contributed to improving the company's performance and market share gains in Brazil's cosmetics, perfumes and toiletries (CF & T) industry. By 2009, the direct sales business model, Natura-generated revenue of more than 1 million people in Brazil and Latin America. Natura was the first organization in Brazil to produce a comprehensive report. Senior leadership was convinced that the success of Natura for years been helping its corporate responsibility strategy and continually seek to improve the financial and non-financial (eg, environmental, social and governance) performance. As he prepared for the meeting, Guttilla consider the future of integrated reporting for Natura. That the future of integrated reporting to be in Natura? How could participate in the organization of society increase joint efforts to develop new solutions for the most challenging issues of the day? How can you report a clearer picture of the organization's strategy and its ability to create and sustain value in the long term? And, finally, how to use web technology to promote integrated reporting organization and the goals of sustainable development? "Hide
by Robert G. Eccles, George Serafeim, James Heffernan Source: Harvard Business School 23 pages. Publication Date: November 6, 2011. Prod. #: 412052-PDF-ENG

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