Myriad Genetics and describes his struggle for the development of genetic testing services in the face of challenges from competitors and activist. After opening the Myriad gene BRCA, capable of genetic testing for breast cancer in women, Myriad must choose a strategy to provide this service to the public. With several major competitors offering similar services, media attention, and will be charged an activist and political climate, poor Myriad decision could have serious consequences. "Hide
by Daniel Diermeier, Shobita Parthasarathy Source: Kellogg School Management 15 pages. Publication Date: January 1, 2004. Prod. #: KEL052-PDF-ENG
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