MuMate, a fictional cult beverage business, requires capital to finance national expansion. Its cofounders that have bootstrapped to this stage are negotiating with venture capital firms to raise a $3 million funding round.
MuMate B-1 Confidential for Maxwell Case Study Solution
The instance describes business model, MuMate's beginning, early history, and factors which have fueled its rapid recent increase. As the case concludes, the co-founders are discussing whether to raise capital from VCs, angels, or asset-based lenders. The co-founders share their apprehension about valuation and whether investors will seek to modify the company's approach and organizational civilization.
PUBLICATION DATE: January 18, 2013 PRODUCT #: 813149-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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