Traces the development of the Swedish furniture retailer led by innovative and unconventional approaches entrepreneur whose review the nature and structure of the industry. Traces the growth of tiny IKEA business by mail to the largest dealer of furniture in the world. Describes innovative strategic and organizational changes Kamprad made for success. In particular, it focuses on its unique vision and values, and how they have become institutionalized as a mandatory corporate culture of IKEA. Trigger question revolves around whether this vital "corporate glue" can experience a rapid growth in the United States and the Eastern Bloc and Kamprad's replacement as CEO to "professional manager." "Hide
by Christopher A. Bartlett, Ashish Nanda Source: HBS Premier Case Collection 20 pages. Publication date: 07 May 1990. Prod. #: 390132-PDF-ENG
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