MRW: Social Enterprise in a Franchise Network Harvard Case Solution & Analysis

Gifts against the Spanish courier and express delivery services company MRW and its financial situation in the first quarter of 2004. While emergency services sector was immersed in the growth process. There was strong competition in the industry and MRW occupy a leading position. Places special emphasis on the social initiatives MRW and franchise system, which has been used as a strategy of expansion. But this system has led to the important issues of coordination, which led to the creation of the Ethics and Arbitration. Begins when MRW headquarters in an interview a potential candidate is interested in buying a franchise, which has remained free because of early retirement. The candidate was a very competent manager who would get the results of the franchise in the industrial area, benefiting the entire network. However, he questioned the utility's plans for social MRW. Javier Marza (assistant general manager MRW) and Paco Sosa (Director of External Relations) whether they should be concerned about convincing franchise holder in particular, the social enterprise company. This raises the question of the place of social enterprises had a strategy MRW and the need to re-evaluate its impact in detail, especially during the phase of growth and renewal in the franchise, and in the medium term, with a view to the possible resignation and replacement of the founder company, which has always made it clear leadership. All of this can be difficult for the continuity of culture of the company. "Hide
by Daniel Arenas, Maria Parareda Source: Social Enterprise Knowledge Network 22 pages. Publication Date: November 28, 2006. Prod. #: SKE106-PDF-ENG

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