Monster.com Harvard Case Solution & Analysis

Jeff Taylor, founder and CEO of Monster.com, reflects on his website, the leading career site on the Internet can continue to dominate (60% share in 1999) and the growth of the Internet. Monster.com has just launched a nationwide campaign on television and the brand became a four-year contract with AOL. Rewritten version of the previous case. "Hide
by Jeffrey F. Rayport, Dickson L. Louie Source: Harvard Business School 26 pages. Publication Date: August 11, 2000. Prod. # 801 145-PDF-ENG

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