Manager Sony VAIO personal computers in China were given two trials of segmentation. One study of the country and the particular product. Other global segmentation study, which covers all the electronics and all the many Sony, the consumer. What a segmentation study to be based on a manager or is there a way to rely on them both? After deciding that the best research is that the consumer should target manager, and at what position? "Hide
by Kent Grayson, Sachin Waikar Source: Kellogg School Management 16 pages. Publication Date: September 2, 2011. Prod. #: KEL614-PDF-ENG
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