Mondavi Winery Case Solution
This case examines the company’s inability to express its value proposition to the industry after its unsuccessful venture into being a public a company. The vinery had undertaken an IPO to procure the funds needed to continue to build on this tradition and had a powerful reputation for innovation in the wine business. The stock price shortly started to drop, although the IPO was an initial success. Locations pupils in the part of the business founder, Robert Mondavi, as he contemplates the best way to convey the vision of the business of his family to investors. Beyond the main problem of developing a communication strategy, this case enables pupils to contemplate the demands for communicating created by an IPO and the impact on the management of the business.
This is just an excerpt. This case is about COMMUNICATION
PUBLICATION DATE: January 08, 2004
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