oDesk: Changing How the World Works Harvard Case Solution & Analysis

It's 2010, and Gary Swart, CEO of freelancers, considering the next steps in its organization. Founded in 2004 in California, freelance work online marketplace that matches employers with contractors. Freelance provides factual information on contractors, including the experience, skills and certification for employers who use this information as a basis for interviewing and hiring contractors. Internet market freelancers also includes a payment platform and tools that allow employers to audit and examine the work of contractors and timesheets. Freelancers collects commissions, about 10% of gross services for all the work that goes through their platform. Freelancers enjoyed steady growth since its inception and to date has focused on a very different market segments: small and medium-sized employers, contractors who provide services to computer programming, and US-based employers to hire foreign contractors. Swart said it was time for freelancers to go beyond this niche, but is concerned about maintaining a strong reputation freelancers and positioning in the market and, as such, he wants to grow in a very focused way. If freelancers to expand its customer focus to include larger employers? Expand their services in the market offered for programming? Expand its geographic presence? Each of these growth opportunities and entails costs. Swart said that each of them in turn. "Hide
by Boris Groysberg, David Thomas, Jennifer Tydlaska Source: HBS 26 pages. Publication Date: February 02, 2011. Prod. #: 411078-PDF-ENG

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