Jet Airways (India) Limited – Brand Building and Valuation Harvard Case Solution & Analysis

Case documents as Naresh Goyal, chairman of Jet Airways (India) Limited is based airline and related business groups, and built «Jet Airways» brand from the early 1990s until 2004. Deployment of new aircraft, supporting young fleet, and a focus on passenger comfort and quality of service, it is positioned on the needs of the Indian airline business travelers, received more than 40 percent market share and brand leadership reached in 2004. With rational pricing, cost and profitability, Jet Airways enjoyed healthy profit of 20 to 30 percent since the beginning of 2000. Against the background of high profitability, market position, brand value, and booming Indian economy and capital markets, the airline prices in 2005, the issue of public aggressively, but investors have feedback on the red herring prospectus called for brand ownership, which it licenses Jet Enterprises Limited , the group of companies owned and promoted Naresh. Carrier appointed Mumbai auditors evaluate the brand and Jet Enterprises started registration of the trademark in the world. While Carl Saldhana, Chief Financial Officer, is hoping that the auditors would come to a formula brand value and terminate the transfer after six months, the registration of a trademark in some countries hit a snag. "Hide
on Asheq Razaur Rahman, DG Allampalli Source: CCP in Nanyang Tech University 22 pages. Publication Date: July 10, 2007. Prod. #: NTU024-PDF-ENG

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