Moda Operandi: New Style of Fashion Retail Harvard Case Solution & Analysis

Moda Operandi is to start in the fashion industry. The company organizes online trunk show collections of designers, allowing its members to directly order the clothing from the collections shown at Fashion Weeks around the world. Moda Operandi transmits pre-orders for the designers and their clothes are six months. Founders Operandi Moda - Aslaug Magnusdottir and Lauren Santo Domingo - believe that the firm has the potential to address and correct deficiencies in the fashion industry. While the founders plan to include editorial content on the site, the question is - can Moda Operandi success, despite the removal of an important part of the fashion industry "Hide
by Mukti Khaire Source: Harvard Business School 8 pages. Publication Date: October 17, 2011. Prod. #: 812040-PDF-ENG

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