Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business Harvard Case Solution & Analysis

The Chief Executive Officer and Chief Operating Officer at Minted, Mariam Naficy and Melissa Kim respectively, have played a key role to lead the company towards a leading position in the online printed cards that have the market segment of independent design and art. The growing process was managed by them strongly while also exploring untapped markets, along with retaining existing customers towards the company. The case defines the challenge confronted by the company in deciding the most appropriate market from a number of available options.

Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business Case Solution Other Similar Case Solutions like

Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business

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