Minnesota Public Radio: Social Purpose Capitalism Harvard Case Solution & Analysis

Headquartered in St. Paul, Minnesota, Minnesota Public Radio (MPR) began as a small stop the public that the 26-year-old William Kling established in St. John's Abbey and University in Collegeville, Minnesota in 1967. By 2004, the company's Kling grew into a regional network of 38 stations, serving more than five million people. The organization was more than 83,000 members and boasted the highest percentage of students members of any community support for public radio network in the country. Much of the growth and success of the MPR was built through what Kling called "social capitalism goal ... to use traditional principles of capitalism ... a non-profit organization [to] the benefit of the public sector." Kling's first foray into a kind of "social capitalism goal" was in 1981, when Garrison Keillor, the popular host of "Home Companion Prairie," wanted to reward loyal listeners with free poster "Cookies Powdermilk", alluding to the fictitious sponsor, who was part of the gag Home Prairie. giveaway attracted more than 50,000 responses, more than originally estimated, valued at $ 60,000. To avoid financial collapse, Kling printed suggestions for other products that listeners could buy on the back of the poster. Grid $ 15,000 to $ 20,000 from Kling site convinced that it is possible to ensure the financial situation of the MPR. Kling created a number of non-profit enterprises in order to support and create the empire of the MPR. By 2004, however, the MPR and Kling were the subject of relentless criticism of the public. Ostensibly, the issue is the refusal to disclose the compensation of the MPR Kling from private businesses generated MPR. After the disclosure of this information, Kling was the subject of condemnation against the charges in the conflict of interest and nepotism. Knowledgeable observers, however, saw a real concern to be the fear that the public benefit organization carried on business priorities. "Hide
by James A. Phills, Victoria Chang Source : Stanford Graduate School of Business 22 pages. Publication Date: November 1, 2006. Prod. #: SI92-PDF-ENG

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